VINCE NERONE
Vince Nerone has firmly established himself as a formidable presence in the music industry, effortlessly transcending genre boundaries and enchanting audiences with his raw talent and unyielding passion. His music consistently delves into the realm of mental health, drawing from his own encounters with anxiety and depression to provide solace and camaraderie to others facing similar struggles. Through his candid vulnerability, he forges a profound connection with his listeners, underscoring the impact of music in addressing crucial issues and igniting meaningful dialogues.
Vince has assembled a remarkable ensemble of musicians, including Dibby, Niko, Aleks, and Arti. Most notably, they clinched victory in iHeart Radio’s “Battle of the Land” competition and routinely sell out shows at Cleveland’s iconic venues. The group has been garnering widespread attention, with their latest album, “Hurts More Thinkin Bout It,” defying expectations by amassing over 200k streams within the initial months and still counting. Their creative journey is far from over, as they return with a new single, “Mad Attention,” a lively and spirited track that explores the allure and challenges of ascending fame while staying true to oneself. With Vince Nerone, monotony is nonexistent. Their music is infectious, their lyrics are powerful, and their live performances are nothing short of electric. Keep an eye on their trajectory, as their notoriety is sure to continually rise.
VINCE NERONE
Vince Nerone has firmly established himself as a formidable presence in the music industry, effortlessly transcending genre boundaries and enchanting audiences with his raw talent and unyielding passion. His music consistently delves into the realm of mental health, drawing from his own encounters with anxiety and depression to provide solace and camaraderie to others facing similar struggles. Through his candid vulnerability, he forges a profound connection with his listeners, underscoring the impact of music in addressing crucial issues and igniting meaningful dialogues.
Vince has assembled a remarkable ensemble of musicians, including Dibby, Niko, Aleks, and Arti. Most notably, they clinched victory in iHeart Radio’s “Battle of the Land” competition and routinely sell out shows at Cleveland’s iconic venues. The group has been garnering widespread attention, with their latest album, “Hurts More Thinkin Bout It,” defying expectations by amassing over 200k streams within the initial months and still counting. Their creative journey is far from over, as they return with a new single, “Mad Attention,” a lively and spirited track that explores the allure and challenges of ascending fame while staying true to oneself. With Vince Nerone, monotony is nonexistent. Their music is infectious, their lyrics are powerful, and their live performances are nothing short of electric. Keep an eye on their trajectory, as their notoriety is sure to continually rise.
THE ART OF BREWING
We sat down with our Chief Brewing Officer, Eric Anderson, to get his insight on how he merged two art forms into one flavor packed brew.
“Vince is a truly unique artist. He’s rich with ideas, positivity and personality. Hot off the heels of the release of his latest full-length album “Hurts More Thinkin Bout It”, Vince had a new single coming that we thought could be perfect inspiration for our collaboration. He described how important it is to him to be open and talk about mental health and his desire to help others with his music – relate to them and make them think. We kicked ideas back and forth and decided we wanted to do the same thing with the beer: make a balanced hazy IPA full of tropical and citrusy hop notes that is approachable and also curious. Much love to Vince and his band mates. Cheers to living a life of love, positivity, and kindness.”
THE ART OF BREWING
We sat down with our Chief Brewing Officer, Eric Anderson, to get his insight on how he merged two art forms into one flavor packed brew.
“Vince is a truly unique artist. He’s rich with ideas, positivity and personality. Hot off the heels of the release of his latest full-length album “Hurts More Thinkin Bout It”, Vince had a new single coming that we thought could be perfect inspiration for our collaboration. He described how important it is to him to be open and talk about mental health and his desire to help others with his music – relate to them and make them think. We kicked ideas back and forth and decided we wanted to do the same thing with the beer: make a balanced hazy IPA full of tropical and citrusy hop notes that is approachable and also curious. Much love to Vince and his band mates. Cheers to living a life of love, positivity, and kindness.”
DESIGN + AESTHETICS
The initial conversation with Vince and his team was truly inspiring for our designer. Vince opened up about his struggles with mental health and how they had influenced his latest album. His willingness to be vulnerable was refreshing.
As we brainstormed potential names for the beer, drawing from Vince’s song titles, “Mad Attention” emerged as the clear winner. The inclusion of “Mad” in the name, combined with the discussions on mental health, led us to consider the theme of Alice in Wonderland. This connection felt particularly apt, given that the author of Alice in Wonderland, Lewis Carroll, grappled with various neurological issues himself.
Our designer delved deep into merging Alice in Wonderland imagery with the core message of Vince’s song. “Mad Attention” revolves around the idea of maintaining humility while facing the allure of the spotlight. Much like the iconic scene where Alice consumes items to change her size, our can design incorporates similar elements as a metaphor for achieving success. Just as Alice must be cautious about how much she consumes to avoid undesirable consequences, individuals striving for success must also strike a delicate balance.
In the pursuit of superficial gains such as wealth and adoration, one risks diminishing their true self. Staying grounded becomes a tough balancing act as you get more successful.
DESIGN + AESTHETICS
The initial conversation with Vince and his team was truly inspiring for our designer. Vince opened up about his struggles with mental health and how they had influenced his latest album. His willingness to be vulnerable was refreshing.
As we brainstormed potential names for the beer, drawing from Vince’s song titles, “Mad Attention” emerged as the clear winner. The inclusion of “Mad” in the name, combined with the discussions on mental health, led us to consider the theme of Alice in Wonderland. This connection felt particularly apt, given that the author of Alice in Wonderland, Lewis Carroll, grappled with various neurological issues himself.
Our designer delved deep into merging Alice in Wonderland imagery with the core message of Vince’s song. “Mad Attention” revolves around the idea of maintaining humility while facing the allure of the spotlight. Much like the iconic scene where Alice consumes items to change her size, our can design incorporates similar elements as a metaphor for achieving success. Just as Alice must be cautious about how much she consumes to avoid undesirable consequences, individuals striving for success must also strike a delicate balance.
In the pursuit of superficial gains such as wealth and adoration, one risks diminishing their true self. Staying grounded becomes a tough balancing act as you get more successful.
