CHAYLA HOPE
Making a name for herself in Cleveland’s music scene pressing vinyl at Gotta Groove Records, opening for acts like The Marias and collaborating with up-and-coming producer Jesty Beatz (aka Holy Mattress Money), her sophisticated take on the sounds of the ’80s and ’90s recalls the influence of Kate Bush, Lady Gaga, and Robyn, marrying inventive arrangements with an impressive range and infectious spirit.
After years spent fronting and singing in alternative rock bands, including Emmy and multiple ADDY award-winning local favorites Seafair, pop is where Chayla was meant to be. “Pop is the music that raised me, the music my mom used to listen to while cleaning the house,” she says on planting her music flag in the genre. “It’s always been there for me as an anchoring and joyful force. It is me.”
CHAYLA HOPE
Making a name for herself in Cleveland’s music scene pressing vinyl at Gotta Groove Records, opening for acts like The Marias and collaborating with up-and-coming producer Jesty Beatz (aka Holy Mattress Money), her sophisticated take on the sounds of the ’80s and ’90s recalls the influence of Kate Bush, Lady Gaga, and Robyn, marrying inventive arrangements with an impressive range and infectious spirit.
After years spent fronting and singing in alternative rock bands, including Emmy and multiple ADDY award-winning local favorites Seafair, pop is where Chayla was meant to be. “Pop is the music that raised me, the music my mom used to listen to while cleaning the house,” she says on planting her music flag in the genre. “It’s always been there for me as an anchoring and joyful force. It is me.”
THE ART OF BREWING
We sat down with our Chief Brewing Officer, Eric Anderson, to get his insight on how he merged two art forms into one flavor packed brew.
“Creating something from nothing is always a unique and rewarding experience. Chayla, Teddy and I hit it off immediately; we could barely stop laughing long enough to actually talk about the project. I had already gone through her entire Spotify catalogue on repeat, and I still do. We talked about what kind of beers Chayla likes, as well as what flavors resonate with her. She loves wheat beers and citrusy, fruity flavors. After a little time to digest our awesome encounter, I came up with a few ideas that I felt checked a bunch of boxes. The beer is named after her new album release, it’s loaded with wheat and oats, and is fruited with tropical and citrusy fruits that also turn the beer a light shade of pink, matching the “Damn, Feelings” album art.”
“Our brew day was nothing short of spectacular; we tasted new beers, raw ingredients and walked through the entire process from grain to glass. An immediate, unspoken and deep mutual respect for our artistic processes surrounded this project. Music, Beer, Art & Love.”
THE ART OF BREWING
We sat down with our Chief Brewing Officer, Eric Anderson, to get his insight on how he merged two art forms into one flavor packed brew.
“Creating something from nothing is always a unique and rewarding experience. Chayla, Teddy and I hit it off immediately; we could barely stop laughing long enough to actually talk about the project. I had already gone through her entire Spotify catalogue on repeat, and I still do. We talked about what kind of beers Chayla likes, as well as what flavors resonate with her. She loves wheat beers and citrusy, fruity flavors. After a little time to digest our awesome encounter, I came up with a few ideas that I felt checked a bunch of boxes. The beer is named after her new album release, it’s loaded with wheat and oats, and is fruited with tropical and citrusy fruits that also turn the beer a light shade of pink, matching the “Damn, Feelings” album art. Our brew day was nothing short of spectacular; we tasted new beers, raw ingredients and walked through the entire process from grain to glass. An immediate, unspoken and deep mutual respect for our artistic processes surrounded this project. Music, Beer, Art & Love.”
DESIGN + AESTHETICS
Our designer starts each Artist Collective by asking the artist a series of four questions. After speaking with Chayla, our graphic designer knew that this label needed to combine the best parts of the ’80s and ’90s with a meaningful tribute. Using bright colors, graphic patterns, and geometric shapes, our designer was able to create a label that embodies Chayla’s essence.
The part of their chat that resonated the most with our designer, was Chayla’s inspiration behind the album artwork. She spoke about the realities of the music industry: That feeling there’s always someone younger and more beautiful to take away the spotlight. Because of this, we wanted the main focus of the label to be an image of Chayla. This beer is a physical representation of all the hard work and sacrifices she’s made to turn her debut album into reality. Raise a can of Damn, Feelings and cheers to dancing through all the pain and heartbreak of life!
DESIGN + AESTHETICS
Our designer starts each Artist Collective by asking the artist a series of four questions. After speaking with Chayla, our graphic designer knew that this label needed to combine the best parts of the ’80s and ’90s with a meaningful tribute. Using bright colors, graphic patterns, and geometric shapes, our designer was able to create a label that embodies Chayla’s essence.
The part of their chat that resonated the most with our designer, was Chayla’s inspiration behind the album artwork. She spoke about the realities of the music industry: That feeling there’s always someone younger and more beautiful to take away the spotlight. Because of this, we wanted the main focus of the label to be an image of Chayla. This beer is a physical representation of all the hard work and sacrifices she’s made to turn her debut album into reality. Raise a can of Damn, Feelings and cheers to dancing through all the pain and heartbreak of life!
